Timilehin
Brand & Product Marketer
Helping web3 & tech projects escape the “project” jail and grow into Brands people want to identity with using marketing & psychology - through clear strategy, behavioral product design, relatable messaging and user success tactics.
My Philosophy
I care greatly about user success via the experiences we create, and I’m interested in brands that value that as well. If that sounds like you - let’s make magic.
Documents
Publications
Notable X (Twitter) Posts
What is Marketing
A Look into Mighty Academy
How to Poll it better
Restructuring Azos Finance
Marketing
-1761125502643601617.jpeg?alt=media&token=a4318fb7-92ff-4c76-b759-e1518528d565)
Product Psychology
-1761125502644604413.jpeg?alt=media&token=8e6d1c8a-4ab6-49f7-9b3d-2613c2945001)
How to Build Remarkable Products
-1761125502644475662.jpeg?alt=media&token=8ee80629-4e94-4eb0-a520-163517beb8b3)
Building Permission With The Audience
-1761125502644320154.jpeg?alt=media&token=bb82e157-2828-4ad7-9d4a-adfcbec663b8)
Building Startups That Scales
-1761125502644851451.jpeg?alt=media&token=0b64b8ad-a98d-4dd3-9433-b962287c562c)
Positioning
-1761125502644769797.jpeg?alt=media&token=311de0a6-965b-4700-8e7c-f7a0cd7e5a64)
Storytelling on Positioning
.jpeg?alt=media&token=b3390c98-c8d6-46ed-8191-2fe755e1c0b5)
Strategy
-1761125502644198167.jpeg?alt=media&token=dbdf746c-7f9a-4a16-b7e4-cf4abed1d7af)
Building the Right Community - A Tribe
Why Marketing Fails Most of The Time
A look into how a marketer’s psychology clouds their judgement in speaking to a user’s psychology
The Truth About Ownership
creating significance at work, allowing employees to take ownership
My Blog Articles
The African Web3 Product Paradox
Why African products might keep losing to foreign products.
The 10-Step Marketing Framework
A Timeless Framework To Marketing Success
Product Marketing 102: Why Good Products Fail
How To Design Products Psychologically For Retention
Psychology: The User Manual For Being Human
All The Knowledge You Need To Be A Better Person, Marketer and Founder
A New Chapter
Announcing a Marketing Study Group
The Scroll-stopping Battle.
Brand vs Creators
Exposing The Prediction Markets Industury
Your Story Isn’t Important!!
Why stories work, and how to engineer better stories for better results.
The Web3 Performative Trap
A dangerous loop the web3 industry is stuck in.
The Two Sides of Crypto Marketing
The real truth about crypto and how we should move forward in regards to marketing our products.
The M Vs m Marketing Split
A marketer’s compass
Marketing As a Service
The profitable way to do marketing
Leadership
The truth of leadership and the benefits it offers to entrepreneurs, employees and the work industry as a whole.
How I Can Help You Win!
Brand Positioning & Story
Figure out who you’re for, what you stand for, and how to tell that story clearly.
Product Strategy & Positioning
Make sure you’re building something people actually want, for the right people, before you scale.
Go-to-Market Strategy
Map out how to acquire your first 100, 1000, and 10k users without burning money on tactics that don’t work.
Community & Tribe Building
Turn users into believers who spread your message and bring others.
Marketing Health Check
Audit of what’s working, what’s broken, and what to do next - positioning, messaging, channels, conversion.
Psychological UX Fixes
Fixing your page, product flow and community using heuristics to match your users behavioral pattern to increase retention and user success.